Lee Denim Day

I wanted to take today and make everyone out there aware of a cause that is close to my heart. It is actually a cause close to EVERYONE’S HEART!

Right now, Breast Cancer is the most common cancer among Canadian Women (excluding non-melanoma skin cancer). In 2009 an estimated 22,700 women will be diagnosed with breast cancer. Of those, 5400 will not survive their battle. That is an estimated 437 cases a week, 104 of which will be fatal.

1 in 9 women will be diagnosed with breast cancer.

In 1996 Lee National Denim designed Lee Denim Day. It is a simple philosophy: 1 day 1 cure. On October 2nd, I would like to encourage all the women out there reading this to wear their favourite pair of jeans and think about someone who is fighting their battle with breast cancer.

But it isn’t only women. Men also are encouraged to participate and to get involved.
Someday I hope that we can all live in a world where ALL cancer has been eliminated. That would be my greatest wish!